CREATIVITY is defined as “the use of the imagination or original ideas, especially in the production of an artistic work” which obviously is important in music, and I think equally as important when it comes to problem solving.
When I started Theoria Group, I wanted to find musicians and creatives who embodied these traits and I wanted to help them however possible. That theory of pillars led me to the name, and the branding.
I originally founded Theoria in 2018 as Theoria Management, an artist management agency, and quickly expanded into other ventures – Theoria Apparel, Theoria Web Studios, Theoria Records – and eventually settled on THEORIA GROUP as the overarching company.
Over the past two years I have been lucky enough to create strong ties to other agencies and professionals and have either partnered or affiliated with other theorists such as myself.
Currently, the core of Theoria Group is still artist management. Theoria serves as a ‘feeder’ for our sister agency, 307 Artist Management, where I manage my main roster of developed acts.
As of 2020 we have also partnered with simpl. as a means to offer marketing, development, consulting, and education to growing artists. simpl. offers many of the same services I had envisioned for Theoria Group, but when I connected with Anthony at simpl., he had a framework in place so it just made more sense for me to add my knowledge and efforts to his rather than try something on my own. To date, we’ve helped over a dozen artists, and a handful of labels deliver strong releases.
Though I had considered closing the web development service within Theoria, 2019 saw me completing five brand new websites, and 2020 has seen a marked increase as well. Theoria Group continues to offer website design and development to music industry based professionals (producers, studios, agencies, labels) while we offer our site building services for bands through simpl. as well.
2019 also saw me taking on another new venture, which was promoting a few local shows. Though I am still easing my way into that world, and mostly only working with/for the bands I manage, it’s something I look forward to working hard at once live shows become a possibility again.
Last but not least, for those who don’t know me, outside of Theoria Group, I also play guitar in a post-hardcore band called Softspoken.