Theoria Group, like most things, started as an idea. Originally the idea was to start an agency based in the music industry that worked with the simple goal of helping passionate people do what they love to do. The theory was that there are four traits – or pillars – that I believe are necessary for success: passion, integrity, humility, and creativity.
I wanted to find musicians and creatives who embodied those traits and help them however possible. That theory of pillars led me to the name, and the branding.
I originally founded Theoria in 2018 as Theoria Management, an artist management agency, and quickly expanded into other ventures – Theoria Apparel, Theoria Web Studios, Theoria Records – and eventually settled on THEORIA GROUP as the overarching company. Over the past two years as other professional opportunities have come my way, I’ve closed the apparel line and the label.
Currently, the core of Theoria Group is still artist management. The artists we work with are smaller and in many ways “development artists”. Theoria serves as a ‘feeder’ for our sister agency, 307 Artist Management, where I manage my main roster of developed acts.
Though I had considered closing the web development service within Theoria, 2019 saw me completing five brand new websites, so I hope to expand that into 2020.
2019 also saw me taking on another new venture, which was promoting a few local shows. Though I am still easing my way into that world, and mostly only working with/for the bands I manage, it’s something I look forward to working hard at in 2020 and beyond.
For those who don’t know me, outside of Theoria Group, I also play guitar in a post-hardcore band called Softspoken. Check us out!